S Chand and Company Limited; a leading Indian education content company in terms of revenue from operations in Fiscal 2016. (Source: Nielsen Research Report) with a strong presence in the CBSE/ICSE affiliated schools and increasing presence in the state board affiliated schools across India. It delivers content, solutions and services across the education lifecycle through K- 12, higher education and early learning segments. It offers 53 consumer brands across knowledge products and services including S. Chand, Vikas, Madhubun, Saraswati, Destination Success and Ignitor. The Company believes that these brands have benefited by its strong brand management philosophy which embraces consistent efforts to upgrade content quality and to update content regularly. Further, in December 2016, the Company acquired 74% of the outstanding share capital of Chhaya Prakashani Private Limited (its - Chhaya Acquisition), and it now offers four Chhaya brands including Chhaya and IPP. Its textbooks and instructional materials are supported by offering of technology driven methods of education and digital learning. It sells knowledge products and services to schools and to students across their lifecycle through its extensive pan-India network of sales offices, distributors and dealers.
As of December 31, 2016, the distribution and sales network (not including Chhaya) consisted of 4,932 distributors and dealers, the Company had an in-house sales team of 838 professionals working from 52 branches and marketing offices across India. The Chhaya Acquisition has expanded its presence in Eastern India to include an additional 771 distributors and dealers as of December 31, 2016.